The most extreme Red Pillers even believe that women want to be raped.
“Rejection is not rejection,” reads an extract from the subreddit’s most popular post.
“It kind of tricks you so you're agreeing about one thing and the next thing you know you're agreeing about all these other things.” These “tricks” aren’t accidental, according to João in Portugal, who now firmly believes that the Red Pill is akin to a cult.
“If you go to Red Pill and you say something that those guys don't really like then they will just delete your comments or just say that you are a ‘mangina’ or a ‘feminist’ or a ‘cuck’," he told me.
“I don't know why I believed so deeply because it really makes no sense.” Though João experienced two happy years with fellow Red Pillers, his opinions have now drastically changed.
During the course of our half hour conversation, he uses one word exactly twenty times: “cult”.
Psychologists have a concept, entitativity, which describes the extent to which a group of people are perceived as a single entity.
João describes swallowing the Red Pill as a feeling greater than winning the lottery.